Lena has over 11 years of experience in the digital and online media space, with a focus on digital strategy, marketing, product development and user experience. Her geographical experience spans across North America and APAC (Singapore, Malaysia, Hong Kong, China and Australia).

Her previous companies include a finance job portal, real estate portal and a management consulting firm where she worked on projects in the areas of Luxury E-Commerce, Global Payments Tech, Telco, and B2B Mobile Applications. She is currently consulting with a niche search agency specializing in SEM and SEO, as well as working on her own mobile application for parents.

Lena is passionate about customer-centric design/product development, marketing analytics, stakeholder management and bridging the gap between business and IT.